Brand Toolkit

Our Brand Toolkit has been created to give you all the tools you need to be able to communicate about and on behalf of the University with confidence.

It’s packed full of resources and guidelines so that everyone at Herts can play a part in building and protecting our brand through consistent, professional and relevant visual and written communication. It will also help you to get maximum impact from your communication with students, stakeholders and the wider community.

We’ve designed this toolkit to be as useful as possible for you, but if there’s something missing or you have any questions please contact studio@herts.ac.uk.

Quick Links

Live campaigns

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Help celebrate our Class of 2021 on social with our approved copy, images and empty belly assets...

Disability History Month

Help us to celebrate the achievements and abilities of our staff and student community who have a disability or care...

Our brand

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Find out why our brand matters and how it determines how we look, speak and what we say...

Our values

Understand how our values, FACES, underpin and guide everything we do at the University...

Our brand personality

If the University was a person, who would they be? Understand our personality traits and why they matter...

Our brand story

Talk about the University with confidence and communicate who we are with impact...

Our visual identity

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Find out why visual identity matters, how ours has evolved, and what it says about our University...

Our logos

Learn how to use our logos, and download assets including our primary logo, sub logos and social media profile images...

Colour

Understand the role colour plays in our brand, our new audience-focused palettes and check best practice examples...

Typography

Meet our typefaces, check what to use and when, and see how our approach can engage, inform and inspire generations...

Photography

Engage your audiences with powerful photography, understand what to use and when, and explore our asset library...

Videography

Take your videos to the next level, supercharge your interviews and follow our expert guidance for beginners and pros alike...

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Bring your messaging to life with our revised iconography style and colourful range of social and action icons...

Everyday tools

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Communicate effectively via email with our guide to etiquette, formatting and creating memorable campaigns...

Presentations

Captivate your audience with our top tips for PowerPoint presentations and a new range of bespoke presentation templates...

Data visualisation

Let your data do the talking by organising and visualising your charts and graphs with clarity, confidence and zest...

Stationery

Download and order corporate stationery including letterheads, complement slips and a range of new business cards...

Tone of voice and copywriting

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Hit the mark and Power Potential through words by checking your copy against our tonal principles...

Style guide

Write copy with consistency, clarity and familiarity by following our house style...

Top 10 writing tips

Make sure your copy is good to go with our top writing tips and guide to effective proofreading...

Our channels

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Power up your pages with guidance on writing, editing, optimising, imagery and increasing accessibility for the web...

Social media

Post with confidence, clarity and conviction, check platform guidance and learn how to better engage your audiences 🤓...

Signage

Get your guests where they need to be with our editable signage templates and up-to-date campus maps...

Get in touch

If you have any questions please contact a member of the team:

ContactEmail
Studio team, Marketing and Communications studio@herts.ac.uk
Jak Kimsey, Studio Manager (he/him)j.kimsey1@herts.ac.uk
Marketing and Communications Business Supportmarketinguh@herts.ac.uk