Brand Toolkit

Powering Potential

Our vision is to transform lives. So how exactly do we transform lives? Why is that our vision and how are we equipped to deliver it? Students, businesses and the local community are all motivated by the same thing: finding ways to make the most of the opportunities in front of them, by tapping into their individual or collective potential. Powering Potential is embedded in our philosophy. This means that in order to transform lives, we not only find potential, we harness it and drive it.

Design is the silent ambassador of brand. This toolkit of creative guidance, visual identity assets and design philosophy has been created to power potential in everything we create, ourselves and with others. It is the starting point for all we do, a lens through which to assess and produce transformational work. The design process doesn't just apply to graphics, so we've given guidance on writing, image selection, videography and social media too.

Think further. Be greater.

Our brand

Our Strategy, Manifesto and Values

Our brand

Best practice

Best case examples of our brand in action

Best practice


In reality there is no such thing as brand. Only what people say about you when you’re not in the room.

-Robert Jones,, Wolff Olins

In reality there is no such thing as brand. Only what people say about you when you’re not in the room.

Robert Jones,

Wolff Olins

Key elements

example of logo use

Learn how to use our logo and download a range of resources including sub-logos and commonly used templates...

Colour palette

We've refreshed our colour palette to better reflect our diverse audiences. View guidance and download Adobe CC swatch files...


Type is central to our brand. Review our guidance and best practice to ensure consistency and impact across your communications...


We've refined our approach to imagery to better communicate with our various audiences. Review guidance and access our approved photography...

Graphic elements

Our graphic elements can elevate any piece of communications. Learn how to use charts, graphs, icons and our dynamic wave...


Our messaging should reinforce our promise of powering potential. Learn how to write impactful copy in line with our house...

Additional guidance

example of website practice

Embarking on a web project? Check out our digital design system and guidance on text and image for the web...

Social media

See how we use our channels and learn how to strike the right balance when communicating via social media 😀...


Ensure you email communications look and sound spot on with our best practice tips for Outlook and campaign emails...


Download our new Powerpoint templates for student and corporate presentations, in a range of new colours and designs...


Download and order our new corporate stationery, including business cards, headed paper and complement slips...

Event signage

Hosting an event on campus? Download our signage templates to ensure your guests feel welcomed and informed, not lost...

Get in touch

If you have any questions about our brand guidance, assets or campaigns please contact a member of the team:

Studio team (Marketing and Communications)
Jak Kimsey (Studio Manager)
Blair Campbell (Head of Insight & Digital)